How to hustle on social media without losing your peace - Doctor Winston

In this episode of #HighlySoughtAfter, I had a chat with a highly celebrated aesthetic doctor based in Singapore. Even though he doesn’t have a very big following on social media, but he’s constantly booked full and his business is entirely referral based.

During my conversation with him, I realised that Zen Buddhism has a big influence on how he uses social media for his business. My biggest takeaway is learning how to hustle on social media without losing my peace.

Pay special attention to 12:38 when Doctor Winston revealed how we can build a 100% referrals-based business even with a small following. He specifically highlighted the example of financial advisors and insurance agents so look out for that!

Also listen out for Doctor Winston’s answers to the following questions:

• What led you to the medical profession in the first place & then evolve into aesthetics? – 0:12
• What was your biggest struggle as an aesthetic doctor and how do you deal with it? – 2:11
• Would you say one of the challenges is acquiring customers, and is it a big problem for most doctors? – 3:05
• What do you think are a few things you’ve doing right in building a personal brand? – 7:33
• How did you transition your practice to being predominantly referral based? Is there a formula to it? - 12:38
• What advice do you have for financial advisors & service professionals. What advise do you have for them to sell their services? What kind of people can they start knowing offline so that they can build their brand? – 19:20
• I have a sense that Zen Buddhism has a very big part in the way you grew your personal brand. Would you say so? – 20:42
• How do you balance hustle and harmony? – 24:06
• How do we nurture positive energy within us? – 25:00
• How can we slowly start to accept our inadequacies and our lacks? – 26:43
• What are some ways we can practice self-love? – 28:55
• Any advice for those who are in the process of building their personal brand? – 37:41

If you want to keep in touch with Doctor Winston, you can reach him on Instagram @drwinstonlee.

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